Attention: Professional Services FirmEquity Principals, Partners and Directors

Naturally, you’re thinking you should or would rather spend those 13 minutes doing billable work for a client. Unfortunately, you’ll be figuratively shooting yourself in the foot by doing so. Obviously, what I talk about here could save you hundreds or thousands of hours of lost time for you and your team, untold stress and anxiety, not to mention hundreds of thousands or millions of dollars you could lose. Weigh this up against the revenue you “might” generate in 13 minutes of doing billable work.

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